Revolutionizing Healthcare Access with Gen AI

The Client: A Global Pharmaceutical Company

Challenge Healthcare providers needed a more efficient way to access HIV treatment guidelines and educational resources during patient care, with existing systems causing workflow disruptions and cognitive load.

Project Goal Create an intuitive, mobile-optimized platform that seamlessly integrates into HCPs' clinical workflows while meeting strict medical accuracy and compliance requirements.

My Role & Contributions:

I Led the end-to-end UX design process
Facilitated collaboration between AI experts, healthcare professionals, and design team
Designed the user interface for the Gen AI content simplification system
Conducted user research and usability testing
Oversaw the implementation and integration of the solution

Tools Used:

Figma for UI/UX design
User testing with Maze
Microsoft Dynamics

Project Duration: 6 Months

Process & Methodology:

I believe that exceptional UX isn’t just about aesthetics or usability—it’s about creating solutions that serve both users and businesses. My approach blends human-centered design with cutting-edge technology, ensuring that every interaction is intuitive, meaningful, and scalable.

Discovery:
- Conducted in-depth interviews with healthcare workers to understand their information needs and challenges
- Analyzed existing content consumption patterns using AI-driven data mining

Analysis & Problem Definition:
- Created detailed user personas for different types of healthcare workers
- Mapped the current journey of accessing and understanding medical information

Ideation:
- Facilitated cross-functional workshops with AI experts, healthcare professionals, and UX designers
- Used AI-assisted ideation to generate innovative approaches to content simplification

Design & Prototyping:
- Developed an AI model for content simplification
- Created user-friendly interfaces for accessing simplified content
- Built interactive prototypes for user testing

Testing & Validation:
- Conducted usability testing with frontline healthcare workers
- Performed accuracy checks with medical experts
- Iterated based on feedback

Implementation:
- Collaborated with development teams to build the Gen AI solution
- Integrated the system with existing healthcare platforms

Measurement & Iteration:
- Tracked key metrics such as time saved, comprehension rates, and user satisfaction
- Continuously refined the AI model based on usage data and feedback

Process & Methodology:

I believe exceptional UX goes beyond aesthetics and usability; it focuses on creating solutions for both users and businesses. My approach combines human-centered design with innovative technology, ensuring that every interaction is intuitive, meaningful, and scalable.

Research & Discovery

Stakeholder Interviews: Talked with leaders and users to understand what they needed in a knowledge management tool.
Workflow Mapping: Mapped out existing workflows to find gaps and opportunities for AI features.
User Personas: Created profiles and journeys to keep designs user-focused.

Planning & Strategy

Objectives & KPIs: Set goals, like reducing search time and increasing engagement.
Information Architecture: Built a clear structure to make navigation and search easy.
Design System: Created reusable design components for a consistent look and feel.

Development & Collaboration

Wireframes & Prototypes: Designed layouts, then built interactive prototypes to test with users.
User Testing: Collected feedback on usability to refine designs.

Design & Prototyping

Workshops: Worked closely with engineers to align on design specs and development tasks.
Feedback Loop: Refined features based on testing results and developer input.

Launch & Improvement

Pilot Testing: Released a trial version, gathering feedback for final tweaks.
Post-Launch Analytics: Monitored KPIs to track engagement and improve based on data.

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Nexus AI: The Future of Healthcare

We developed an advanced Gen AI solution to simplify complex content into easily digestible formats.

Learn more

The Solution: AI-Powered Medical Knowledge Simplification

Core Features We Designed

The platform was designed to fundamentally changed how healthcare providers access and use HIV treatment education, resulting in better patient care outcomes and improved treatment adherence. Success metrics indicate significant enhancements in both user experience and clinical efficiency.

Throughout this project, I showcased my expertise in designing AI-integrated solutions, promoting cross-functional collaboration, and delivering measurable results in knowledge management. Nexus AI exemplifies how combining advanced AI with intuitive design can transform enterprise workflows and significantly enhance organizational efficiency.

AI-Powered Knowledge Interface

Implemented natural language querying, context-aware search, and intelligent content recommendations to streamline information retrieval.
Automated knowledge classification for enhanced accuracy and relevance.

Enterprise Collaboration Tools

Designed team knowledge spaces with real-time collaboration capabilities, structured workflows for seamless knowledge sharing, and secure permission management.

Analytics & Insights

Developed utilization dashboards, engagement metrics, and content effectiveness analytics to visualize usage patterns and maximize platform impact.

The Impact

Streamlined access to HIV/AIDS treatments, freeing up 35% of resources for further innovation
Reduced time to comprehend complex medical information by 60%
Increased accuracy of information interpretation by frontline workers by 40%
Solution adopted by 85% of target healthcare facilities within 6 months