UX strategist · Designer · Builder · Researcher

Making
complexity
feel human.

I’m Melvin Jayson Ogbalu. I design intelligent experiences, shape products and explore how technology can make a meaningful difference to people and communities.

Explore selected work Meet Melvin

Dublin, Ireland · 10+ years in design and innovation

A little about me

The person behind the practice.

I started out close to the people using financial services. Today I work across product design, research and technology, but that early experience still reminds me to ask a simple question: what is this actually like for the person on the other side?

Read my story

Melvin Jayson Ogbalu — portrait — Designer, researcher, builder and mentor · Dublin

An exploration in design and technology

Beyond the interface, there are people, systems and possibilities waiting to connect.

Scroll to explore the thinking behind the work.

01 / Selected practice

Work that matters.

Research, strategy and experience design for complex problems. Explore the context, decisions and outcomes behind each engagement.

Experience model · Conceptual visual

Healthcare knowledge

DiscoverInterpretDecide

Healthcare · AI workflows

Designing AI-assisted healthcare knowledge

ViiV Healthcare · Explore the case study

Experience model · Conceptual visual

ML operations

ReviewCompareResolve

Enterprise AI · Operations

Making machine-learning workflows understandable

YouTube · Explore the case study

Experience model · Conceptual visual

Digital banking

ExploreTransactConfirm

Financial services · Product design

Humanising everyday digital banking

Fidelity Bank · Explore the case study

Experience model · Conceptual visual

Patient experience

DiscoverBookPrepare

Healthcare · Service design

Reducing friction in the patient journey

Mater Private · Explore the case study

All case studies

02 / Independent ventures

Ideas in motion.

Venture ecosystem

Reveta

Human-centred intelligent products and innovation.

Community · In development

X-hunt

Connecting skills with meaningful opportunities to contribute.

AI products and explorations

Aura and more

Research, creation, trust and new interfaces for collaboration.

03 / Impact

Designing for good.

Sustainability, participatory design, community outreach and mentorship are part of how I put design into practice.

Community and sustainability

04 / Writing

Ideas worth sharing.

From Designing Life’s Tapestry to the developing manuscript The Handoff.

Explore writing

Selected professional experience and toolkit

People, teams and systems.

My practice spans client engagements, multidisciplinary delivery teams, community initiatives and hands-on design engineering. The gallery brings together selected client engagements and organisations discussed in my professional work. These organisations appear across the projects, teams and professional opportunities that have shaped my practice.

Accenture Song

ViiV Healthcare

YouTube

Fidelity Bank

Mater Private

AICPA / CIMA

Kerry Group

UCD Innovation Academy

Department of Justice IrelandPublic-service UX engagement

Garda SíochánaProfessional experience

MetaProfessional experience

GoogleProfessional experience

GSKProfessional experience

ClutterProfessional experience

Three IrelandProfessional experience

UnipharProfessional experience

ESBEnergy experience engagement

Electric IrelandProfessional experience

HaleonProfessional experience

NATOUX architecture

Organisation identities are shown for context only; no endorsement or venture partnership is implied. Icons use publicly served website favicons rather than official marketing logo artwork.