Building the ideas myself
At Reveta and XHunt I work through the less glamorous parts of building products too: defining what to make, deciding what not to make and confronting what the evidence does—and doesn't—show.
Explore ventures ↗UX strategist · Designer · Builder · ResearcherMaking
Making
complexity
feel human.
I work where design, strategy and technology meet. From digital banking and public services to AI-assisted workflows, I help teams make complicated experiences clearer—and make better decisions about what to build.
Explore selected work How I can helpDublin, Ireland · 10+ years in design and innovation · ADPList Top 1% UX Mentor
A little about me
The person behind the practice.
I started out close to the people using financial services. Today I work across product design, research and technology, but that early experience still reminds me to ask a simple question: what is this actually like for the person on the other side?
Read my storyAn exploration in design and technology
Good design begins where the technology meets the people who have to live with it.
Research, judgement, collaboration and the choices made along the way.
Independent advisory
Need another perspective?
Whether you're making sense of a complex product, working through a difficult experience or deciding where AI belongs, I can help clarify the problem and find a practical way forward.
Explore advisory services ↗01 / Selected practiceAll case studies Explore all case studies ↗
Work that matters.
Research, strategy and experience design for complex problems. Explore the context, decisions and outcomes behind each engagement.
Experience model · Conceptual visual
Healthcare knowledge
DiscoverInterpretDecide
Healthcare · AI workflows
Designing AI-assisted healthcare knowledge
ViiV Healthcare · Explore the case study
Experience model · Conceptual visual
ML operations
ReviewCompareResolve
Enterprise AI · Operations
Making machine-learning workflows understandable
YouTube · Explore the case study
Experience model · Conceptual visual
Digital banking
ExploreTransactConfirm
Financial services · Product design
Humanising everyday digital banking
Fidelity Bank · Explore the case study
Beyond client work
Questions I'm still exploring.
Outside consulting I build, research, write and mentor. These are different ways of pursuing the same question: how can technology and design help people do things that matter?
Designing beyond the screen
My sustainability work and volunteering have pushed me to think about participation, the communities affected by decisions and what we really mean when we talk about impact.
Explore research and impact ↗Putting thinking into words
I write about design, systems, faith, intelligent technology and the experiences that keep shaping how I understand the world.
Explore writing ↗Selected professional experience and toolkit
Accenture Song
ViiV Healthcare
YouTube
Fidelity Bank
Mater Private
AICPA / CIMA
Kerry Group
UCD Innovation Academy
Department of Justice IrelandPublic-service UX engagement
Garda SíochánaProfessional experience
MetaProfessional experience
GoogleProfessional experience
GSKProfessional experience
ClutterProfessional experience
Three IrelandProfessional experience
UnipharProfessional experience
ESBEnergy experience engagement
Electric IrelandProfessional experience
HaleonProfessional experience
NATOUX architecture
Figma
GitHub
React
TypeScript
Next.js
Three.js
Python
Firebase
People, teams and systems.
My practice spans client engagements, multidisciplinary delivery teams, community initiatives and hands-on design engineering. The gallery brings together selected client engagements and organisations discussed in my professional work. These organisations appear across the projects, teams and professional opportunities that have shaped my practice.
Accenture SongViiV HealthcareYouTubeFidelity BankDepartment of JusticeElectric Ireland
Explore the wider professional network and tools ↓
Organisation identities are shown for context only; no endorsement or venture partnership is implied. Icons use publicly served website favicons rather than official marketing logo artwork.
Tools and technologies
FigmaGitHubReactTypeScriptNext.jsThree.jsPythonFirebaseTools represent technologies used across design and engineering practice; not vendor partnerships.