SkillDorm E-learning Solution
The Client: Rivet Software
The Scope: The goal of this project is to create a content-rich platform that enhances the online learning experience for users. It would enable learning partners to intuitively curate their learning materials, making them relevant to the local context in which users are learning.
The Objective
Personally, I’ve always been inspired of design teams working for various Online Learning Platforms like Cousera and Udemy Firms. Also I myself am a regular user of online learning platforms. Fourth of my skills have been learned from online courses. But not everyone, as I have, have benefited from it or completed. That’s because there’s a gap in the experience that people have when they learn online compared to physical class learning.
We aimed to Create an e-learning app that goes the extra mile by helping users choose the right career path, focus on important skills, and keep track of the shifts in the job market while providing more localized learning contents.
My Role & Contributions:
I led the design of a complex e-learning platform, creating a visual strategy for Skilldorm, user journeys, and branding. I also managed the design process of the project's websites, marketing and branding artifacts, consolidating individual visions and brand awareness across the entire programme to ensure unified, excellent user experience within the platform.
This case study covers only parts of my contributions during the months of design process focusing mainly on my role within the project. I retracted or changed portions of findings to conceal any confidential information.
1 UI/UX Designer
2 Front-end Developers
Team Size:
Figma for UI/UX design
User testing with Maze
Analytics integration for performance monitoring
Tools Used:
Project Duration:
4 Months
Process & Methodology:
In leading the UX design methodology, the focus is on the end user throughout the design process. This approach ensures that the developed solutions are not only functional but also resonate with users, providing meaningful and engaging experiences. By prioritizing research, iteration, and user feedback, this methodology supports the creation of effective and innovative design solutions tailored to user needs and preferences.
Discover — Research Phase
Understand the initial situation or challenge. Define what additional knowledge is needed. Figure out how to obtain it. Then go all out, talk to people and do more homework and research.Define — Synthesis Phase
Understand and make sense of our research data to define whether we are solving the right problem and phrase our vision accordingly.Develop& Prototype — Ideation Phase
Get into the solution mode by evaluating ways and means to solve the core issues we have deduced from our research synthesis.Deliver & Iterate — Implementation Phase
Design, craft, develop or do whatever it takes to turn your ideas and potential solutions into something tangible. Build, test and fail to learn and to do it again.
Users faced challenges in:
Takeaways from user research and stakeholder interviews inform the design challenges moving forward:
Content Discoverability: Difficulty locating relevant information and understanding what content to expect before enrolling in a course.
Course Completion: Confusing navigation and a laborious user interface made it hard for users to stay engaged and complete courses.
We needed to rethink the platform’s information architecture to improve content discoverability and create a more intuitive navigation system.
Target Audience
Employees with full-time jobs
College students
Learning partners
Educational institutions
Engagement Challenges and Solutions: Traditional schools and online platforms often struggle with user engagement, leaving many students unmotivated. Our primary challenge was to decrease user attrition—many users would buy a course but fail to return, feeling disconnected from the platform.
To address this, we implemented two key solutions:
1. Preview & Transparency: Offering a short, free preview of each course and a clear outline of learning outcomes. This transparency helps users feel informed and invested in their choices.
2. Gamification & Community: Incorporating game elements like reward points and levels to boost enjoyment, motivation, and engagement. Integrating this with a social community provides competitive elements that attract younger learners.
Through these strategies, we designed an online learning platform that engages users effectively and motivates them to acquire new skills actively.
Competitive Analysis & Benchmarking
Creating an Inclusive, User-Centric Platform for Seamless Learning Experiences.
This solution is focused on democratizing eLearning by designing an intuitive, accessible platform that empowers all users to engage effectively with educational content.
Optimizing E-Learning Navigation for Enhanced User Engagement
Improving Content Discoverability and Course Completion through Intuitive Design
This solution is focused on democratizing eLearning by designing an intuitive, accessible platform that empowers all users to engage effectively with educational content. By reimagining information architecture and simplifying navigation, we made it easier for users to locate relevant courses, understand learning outcomes, and track their progress.
Through transparent course previews, gamified elements, and an active learning community, this approach maximizes accessibility and motivation, supporting a truly inclusive and engaging eLearning experience for diverse audiences.
+42%
+28%
User Satisfaction
Processing Timeline
The Solution:
We redesigned the information architecture and streamlined the layout, enabling users to browse by categories, skill levels, or career paths. We also implemented personalized recommendations and a search function that provided course previews and learning outcomes to guide user decisions.
Features:
Dynamic Filtering: Users can filter courses by category, skill level, duration, and difficulty, creating a more personalized experience.
Personalized Recommendations: Based on user behaviour, previous courses, and skills, the system suggests relevant courses to enhance discoverability.
Course Previews & Learning Outcomes: Short video previews and learning outcomes give users a transparent look at course content before enrolling.
Outcome: The new interface increased course enrollment rates by 35% and improved user satisfaction ratings by 27%. Users reported a faster, more intuitive search experience, with many stating they found relevant courses more efficiently than before.We redesigned the information architecture and streamlined the layout, enabling users to browse by categories, skill levels, or career paths. We also implemented personalized recommendations and a search function that provided course previews and learning outcomes to guide user decisions.
Intuitive Interface for Discovering Relevant Courses
Key UX Improvements
Admins lacked visibility into user engagement metrics, making it difficult to track trends, assess course performance, or identify areas for improvement. This limited the platform’s capacity for data-driven decision-making.
We built a robust admin dashboard featuring real-time analytics on key metrics, such as user engagement, course completion rates, and time spent on each course. The interface included data visualizations to make insights actionable and easy to understand.
Admin Interface with Real-Time Analytics
Intuitive Course Builder for Instructors
We created an intuitive drag-and-drop course builder with templates, content suggestions, and multimedia integration. This feature empowers educators to focus on content quality without technical hurdles.
Features:
• Drag-and-Drop Interface
• Multimedia Integration
• Pre-designed templates
The Impact
20% Improved User Satisfaction: Initial user testing showed a significant increase in user satisfaction and adoption with the app’s navigation and content discoverability compared to previous iterations.
Higher Course Completion Rates: The streamlined navigation and engaging features contributed to a 25% increase in course completion rates among users.
Effective Career Guidance: Users reported feeling more confident in their career choices due to the personalized recommendations and localized content.
+20%
25%
Course Completion Rate
User Satisfaction
Key Learnings
User-Centered Design: Prioritizing user needs through surveys and interviews ensures the platform is tailored to preferences and pain points.
Effective Information Architecture: A well-structured architecture enhances content discoverability, allowing users to find relevant information quickly.
Engagement Drives Retention: Features like personalized recommendations and community forums boost user engagement and course completion rates.
Data-Driven Decisions: Clear KPIs enable effective tracking of success and inform design iterations for continuous improvement.
Feedback Loop: Regular user feedback helps identify issues and opportunities for enhancement, ensuring the platform evolves with user needs.
Localized Content: Providing region-specific learning content aligns with job market trends, increasing relevance and effectiveness.
Iterative Design Process: Embracing an iterative approach allows for ongoing refinement based on user feedback and performance metrics.
"Melvin was able to use his own initiative and problem-solving skills to streamline workflows and enhance user experiences beyond what is requested. He consistently brings fresh ideas to the table and proactively seeks ways to improve processes. His dedication and creativity have significantly contributed to the success of our projects."
Techology Consulting Senior Manager, Department of Justice
★★★★★