Design is a way
of thinking.
A collection of enterprise, healthcare, technology and public-service engagements. Every story distinguishes reported outcomes from independently validated evidence.
Experience model · Conceptual visual
Healthcare knowledge
DiscoverInterpretDecide
Healthcare · AI workflows
Designing AI-assisted healthcare knowledge
ViiV Healthcare · Explore the case study
Experience model · Conceptual visual
ML operations
ReviewCompareResolve
Enterprise AI · Operations
Making machine-learning workflows understandable
YouTube · Explore the case study
Experience model · Conceptual visual
Digital banking
ExploreTransactConfirm
Financial services · Product design
Humanising everyday digital banking
Fidelity Bank · Explore the case study
Experience model · Conceptual visual
Patient experience
DiscoverBookPrepare
Healthcare · Service design
Reducing friction in the patient journey
Mater Private · Explore the case study
Experience model · Conceptual visual
Public services
UnderstandApplyTrack
Public sector · UX strategy
Making public services easier to navigate
Department of Justice · Explore the case study
Experience model · Conceptual visual
Membership journey
DiscoverJoinGrow
Professional services · Experience design
Creating more valuable membership journeys
AICPA / CIMA · Explore the case study
Experience model · Conceptual visual
Enterprise operations
MonitorUnderstandAct
Enterprise · Industrial UX
Designing for connected enterprise operations
Kerry Group · Explore the case study
Experience model · Conceptual visual
Governed autonomy
ObserveAssessOversee
Proposal-stage · Restricted context
Designing for human oversight in autonomous systems
Defence-related proposal · Explore the case study